Tag Archives: Oysterfruit

Coffitivity App – ambient coffee shop sounds to boost productivity – love it!

Kisslock stitch phone cover available at www.oysterfruit.com

Kisslock Stitch phone cover for iPhone 5 in black – doesn’t it look fab in a coffee shop?

2014 is going to be a milestone year for me.  I’m turning 40 in July (eek, but 40 is the new 30 right? So no point stressing or reaching for the botox just yet.. or is it the use of botox that makes 40 the new 30?  Oops..)

This year I’m keen to spend much more time on my Oysterfruit store and stock lots more fabulous phone covers (there’s a new really different Candies range out which I saw in Hong Kong when I popped in to the flagship Candies store for a chat – more on that in another post!), spend more time with my kids, start getting out more, oh and of course work out more so that I can look fit and fabulous at my 40th.  Easy!

I am one of those people who can start my research by looking up something in Wikipedia and then click through and through and through until I realise I’ve just spent an hour discovering all this really interesting stuff completely unrelated to what I’m supposed to be doing.

My real job (the one that pays the bills) is in an activity based working environment, which is a fabulous environment to work in, especially for a procrastinator like me.  There are no private offices, no allocated desks and is pretty much paperless so there’s no danger of clutter.  The only issue is that it’s quite noisy – not in a background sort of way but in a I can hear every word of the three conversations going on around me sort of way, and in case you haven’t realised yet,  I’m easily distracted.

Here’s where the Coffitivity app comes in.

In a nutshell, it plays background sounds from a coffee shop. Research on ambient noise levels has shown that people can be more productive where there is a low level of background noise than in complete silence. Which makes sense when you think about it, but the problem with finding natural ambient noise is that it’s unpredictable.  A coffee shop with the perfect level of noise when you walked in could be filled with screaming kids as soon as your coffee arrives. Similarly in an open plan office.  You could be sitting in a fairly quiet section when all of a sudden one of the sales guys sit down at the next desk.

I’ve been trying it out for the last few weeks and I am getting hooked. For me, it really works, especially when I need to read through some documentation that I’ve been putting on the long finger  – although I did find myself tempted to get another post lunch latte..

The app is free from the app store (they also have an android version) and has a selection of coffee shop ambient noise types to choose from. You can give it a whirl right now at www.coffitivity.com

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