Category Archives: e-tailing

Coffitivity App – ambient coffee shop sounds to boost productivity – love it!

Kisslock stitch phone cover available at www.oysterfruit.com

Kisslock Stitch phone cover for iPhone 5 in black – doesn’t it look fab in a coffee shop?

2014 is going to be a milestone year for me.  I’m turning 40 in July (eek, but 40 is the new 30 right? So no point stressing or reaching for the botox just yet.. or is it the use of botox that makes 40 the new 30?  Oops..)

This year I’m keen to spend much more time on my Oysterfruit store and stock lots more fabulous phone covers (there’s a new really different Candies range out which I saw in Hong Kong when I popped in to the flagship Candies store for a chat – more on that in another post!), spend more time with my kids, start getting out more, oh and of course work out more so that I can look fit and fabulous at my 40th.  Easy!

I am one of those people who can start my research by looking up something in Wikipedia and then click through and through and through until I realise I’ve just spent an hour discovering all this really interesting stuff completely unrelated to what I’m supposed to be doing.

My real job (the one that pays the bills) is in an activity based working environment, which is a fabulous environment to work in, especially for a procrastinator like me.  There are no private offices, no allocated desks and is pretty much paperless so there’s no danger of clutter.  The only issue is that it’s quite noisy – not in a background sort of way but in a I can hear every word of the three conversations going on around me sort of way, and in case you haven’t realised yet,  I’m easily distracted.

Here’s where the Coffitivity app comes in.

In a nutshell, it plays background sounds from a coffee shop. Research on ambient noise levels has shown that people can be more productive where there is a low level of background noise than in complete silence. Which makes sense when you think about it, but the problem with finding natural ambient noise is that it’s unpredictable.  A coffee shop with the perfect level of noise when you walked in could be filled with screaming kids as soon as your coffee arrives. Similarly in an open plan office.  You could be sitting in a fairly quiet section when all of a sudden one of the sales guys sit down at the next desk.

I’ve been trying it out for the last few weeks and I am getting hooked. For me, it really works, especially when I need to read through some documentation that I’ve been putting on the long finger  – although I did find myself tempted to get another post lunch latte..

The app is free from the app store (they also have an android version) and has a selection of coffee shop ambient noise types to choose from. You can give it a whirl right now at www.coffitivity.com

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Where did Oysterfruit come from?

Vermeer Flapper 14

Vermeer Flapper 14 (Photo credit: Sweet Carolina Photography)

I reckon I spent an inexcusable length of time trying to come up with a name for my store – time that would have been much better spent on actually putting the store together 🙂

I spent hours and hours reading post after post on the best ways to think of a name. I even tried a few of those free business name generators to see what came out.

The thing is, the name had to be something I really, really liked myself, otherwise I wouldn’t be able to stick with it.

So in the end I made a list of must have’s for the name:

1. I had to really, really like it – and continue to like it.

2. The .com and .com.au domains had to be available.

3. No other similar business could be using it.

4. It had to be easy to remember.

5. It either had to reflect the core products (phone cases) or stay generic enough in case I wanted to expand the product range at some stage.

6.  It would be great if the facebook and twitter handles were available.

So I bored my family and friends stupid with my constant “what do you think of…?” for weeks on end. Until finally, I found it!

I have always been a big fan of the 1920’s and 1930’s – particularly the lingo. I started reading websites and blog posts that listed words and phases, picking out the ones I liked and putting them through the 6 point check. Turned out I wasn’t the only fan but luckily Oysterfruit passed the test.

Phew!  I’m taking my oyster fruit to the juice joint, I need a blanket – let’s blouse..

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Why buy a silicone phone case?

Silicone is an excellent material for phone covers, here’s our top 5 reasons why:

Pretty phone covers from Candies

The Candies range of silicone phone covers

1. Silicone has very high impact absorption properties.  Perfect for anyone who has a tendency to drop their phone. Plastic cases tend to crack or break on high impact.

2. The rubbery texture of silicone hugs your phone and helps secure it to whatever it’s resting on.  If you carry your phone around in your hand (or balanced on your laptop), it prevents your phone from accidentally slipping off or through your hand.

3.  Silicone is very flexible making changing your cover a breeze. If you like to change your phone cover/and or change your phone battery you need a cover that is easy to put on and take off.

4.  Silicone is waterproof, ideal for protecting your phone from accidental spillages.

5.  Silicone rubber is generally non-reactive, stable, and resistant to extreme environments and temperatures from -55 °C to +300 °C while still maintaining its useful properties. It will never become hot to touch or start melting.

Why choose a Candies phone cover?

There are plenty of silicone covers to choose from, but why cover an amazing phone in just any generic phone cover?

Not all silicone phone covers are created equal. Candies covers are crafted from high quality silicone with a luxurious matte look. Beautifully designed and available in a wide variety of gorgeous colours and styles; the only accessory you’ll need is your phone.  Why not have a look at our full range of phone covers at Oysterfruit?

Sue@oysterfruit.com

Oysterfruit is an authorised reseller of the Candies range of products.

 

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