I reckon I spent an inexcusable length of time trying to come up with a name for my store – time that would have been much better spent on actually putting the store together 🙂
I spent hours and hours reading post after post on the best ways to think of a name. I even tried a few of those free business name generators to see what came out.
The thing is, the name had to be something I really, really liked myself, otherwise I wouldn’t be able to stick with it.
So in the end I made a list of must have’s for the name:
1. I had to really, really like it – and continue to like it.
2. The .com and .com.au domains had to be available.
3. No other similar business could be using it.
4. It had to be easy to remember.
5. It either had to reflect the core products (phone cases) or stay generic enough in case I wanted to expand the product range at some stage.
6. It would be great if the facebook and twitter handles were available.
So I bored my family and friends stupid with my constant “what do you think of…?” for weeks on end. Until finally, I found it!
I have always been a big fan of the 1920’s and 1930’s – particularly the lingo. I started reading websites and blog posts that listed words and phases, picking out the ones I liked and putting them through the 6 point check. Turned out I wasn’t the only fan but luckily Oysterfruit passed the test.
Phew! I’m taking my oyster fruit to the juice joint, I need a blanket – let’s blouse..